Price: $1,097.99
(as of Apr 16, 2025 11:38:54 UTC – Details)

Featuring a matte screen for a print-like finish, Pantone Validated colors, and a slim customizable bezel that looks like a gallery frame, the TV for art lovers has access to curated works from top-tier galleries and museums1 to blend into any style or décor. Samsung Vision AI** powers superb picture, sound and personalized TV experiences.
1Samsung Account log-in and Wi-Fi connection are required. Subscription is required to enjoy all the arts from the Art Store which offers 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. 2Samsung Vision AI features vary by model; see individual model for more info.
*Customizable bezels sold separately
**Samsung Account log-in and internet connection are required.
***Paid-subscription required
****Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.
*****Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. Al Upscaling utilizes Al-based formulas.
******4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. The Frame 50″ and 43″ have Motion Xcelerator (60Hz).
DESIGNED TO LOOK LIKE A PICTURE FRAME: Looks like real art with a slim design that mounts flush to the wall, customizable bezels* to match your style, and an external hub that connects the TV to power and your devices with a single wire.
YOUR PERSONAL ART GALLERY ON YOUR TV: When you’re not watching TV, the Frame transforms into art**. Access a curated collection from the Art Store*** or upload your own photos****. Finish the look with various mat styles and colors.
LIFELIKE PICTURE WHEN IT’S ON, MUSEUM-WORTHY WHEN IT’S OFF: Enjoy stunning colors when you’re watching TV and admire lifelike artwork when you’re not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.
THE NEXT BIG THING IN TELEVISION: TV, tailored to you with AI-enhanced***** picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.
MAKES ART LOOK LIKE REAL ART WITH A PRINT-LIKE FINISH: See your favorite works like you’re seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.
BRINGS SMOOTH MOTION TO SPORTS AND TEAR-FREE GAMING: Experience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.******